The projects I most enjoyed were Habitec’s digital ads and billboards, which are refreshed and rotated seasonally. These formats present a unique design challenge—requiring messages to be clear, memorable, and instantly recognizable within seconds.
Habitec’s campaign formula centers around their signature blue, succinct taglines, and friendly, approachable imagery—often featuring smiling faces. My designs maintained this consistency while adapting visuals to seasonal themes and campaign goals.




